Using Postcards for Marketing

using postcards for marketing

Using postcards for marketing is a time-tested and efficient strategy that businesses of all kinds have been utilizing for years—and for good reason. It works! At Blue Bee Printing, many of our customers are using postcards as part of their marketing plan for their businesses. Creating a colorful, engaging postcard campaign is easy with our custom printing services.

One of the best things about postcard marketing is the direct link it creates with the customer. Instead of simply placing an ad in the newspaper or on the radio, you are in direct contact with specific customers. This direct marketing gives you control over who you are reaching and allows you to really focus on a targeted group of potential customers. You can use postcards to reconnect with customers you already have via a mailing list or attract new customers by contacting those who have just moved to your area.


Postcard campaigns are a creative way to successfully entice your customers into exploring everything your business has to offer.


A postcard is better than mail in an envelope because the moment someone has your postcard in their hand, they are engaging with the content and information on the postcard. There is no envelope between you and your message to potential customers. If your content is engaging, people will  immediately be drawn in. It is also the least expensive form of direct mail to create and send, meaning you are saving on overhead while simultaneously creating a bigger impact on customer experience of your brand.

You can send postcards for all kinds of things. Make former and repeat customers feel special by sending them a coupon for their birthday or the anniversary of a membership with your business. Spread the word about big sales and promotions to generate buzz. Let your customers know about new services you offer. If your business requires regular appointments, a postcard is a great way to alert customers of an upcoming appointment date in a fun and memorable way. Postcards are also a great way to showcase a new website or drive visitors to a low-traffic website. Think of a postcard campaign as a mini announcement of what your customers or potential customers may be missing about your business.

With Blue Bee Printing, the sky is the limit when it comes to designing your postcard! It is important to make sure your design is attention grabbing but also facilitates an easy transfer of information to your customer. Make the design colorful, unique and interesting but keep your overall message simple. Your postcard should be more like an enticing carrot to dangle, not the full sales pitch. The goal is to get people interested in visiting your business. Once you have them face to face, you can take the time to really connect with them as a customer. A short, simple slogan and an engaging theme can go a long way in generating customer interest!


Postcard marketing is an ideal and affordable way to create a direct link with your current and potential customers.


It is important to make sure your postcard won’t be mistaken for junk and tossed in the bin. You have to differentiate yourself from junk mail and mass ad campaigns. One way to do this is to make sure your postcard doesn’t look like an ad. Keep the front of your postcard simple and inviting. Once your customer has been pulled in by the front, they will take the time to look at the information on the back—even if it is only out of curiosity to see where this funny or creative postcard came from. This is where you can explain the purpose of the postcard and invite the customer to visit your business. Make sure to include important contact information like your location, business hours, website, or phone number.

Postcard campaigns are a creative way to successfully entice your customers into exploring everything your business has to offer. Get in touch with Blue Bee Printing today to create your custom postcard design.

Getting Organized in the Kitchen with Custom Labels

getting organized in the kitchen

In many homes, the kitchen is the center of activity. It’s where we enjoy family meals, game day snacks with friends, pancakes on Sunday mornings, and late night ice cream parties during sleepovers. For the host with the most, it’s important to always be ready to whip up something delicious but it’s also easy to find yourself lost in the clutter. In the kitchen, a little organization can go a long way. Today we are going to talk about getting organized in the kitchen with our custom labels—so you can spend less time tracking down that “missing ingredient” and more time focused on the sweeter moments in life.

One of the first steps to getting organized in the kitchen is getting rid of the clutter. That means purging that old pile of papers you’ve had sitting on the counter since you moved in, but you’ll need to assess all of your foodstuffs as well. While this can feel overwhelming, the end result will be worth it! Get started by:

  1. Pull everything out of your cabinets and drawers and take a full inventory of all the items you have.
  2. Throw away expired items or spices you have no intention of using.
  3. Make a list of the items you have to toss so you can restock with fresh ingredients the next time you go to the store.
  4. Do a thorough deep clean of all the nooks and crannies that are ordinarily too crowded to really scrub. You could also take this time to replace old drawer and shelf liners to give your kitchen a fresh, clean feel.

Now that you have a good idea of what kind of space you have and the items you definitely want to keep, it’s time to make a game plan. Take stock of the everything and how you want to organize them to best fit your needs in the kitchen.

Do you bake every weekend? Put your baking supplies front and center! Determine the number and sizes of containers you will need. If your kitchen is small, it may not be feasible to store items in bulk. Get smaller containers that take up less space and are easier to store so that you’ll have easy access when you need them.

Next it’s time for shopping! Look for containers that are functional but also match your kitchen’s style or feel. There are options available for all tastes – from country rustic to modern utilitarian. Besides containers, consider purchasing a lazy Susan, a spice rack, or baskets to further help you organize your kitchen. The ever popular mason jar is perfect for many different design ideas and will keep all of your ingredients fresh. Take great joy in donating all of your mismatched spice jars and outdated containers!

Once you have your containers, it’s time to get busy labeling. Blue Bee Printing offers many options for custom labels so you can get the exact look you are going for. From bright, colorful labels with vibrant pictures to simplistic, modern designs, we provide labels in any size, color, and style to match the vision you have for your kitchen.

Our labels will securely stick to any container – whether it’s glass, wood, tin, or plastic. You can label to your heart’s content knowing that our labels are made with high quality paper and adhesive. Instead of generic labels from a department store, custom labels through Blue Bee Printing give your kitchen a personalized feel. Use the labels to identify spices and other ingredients, designate the expiration date of items, and to mark shelves. With our custom labels, you can relabel containers as needed and add more labels as your inventory grows.

Organizing a kitchen is no small feat. However, with Blue Bee Printing, you can create a custom organizing scheme to bring order and creativity to the most important room in your home.