Consistent marketing and outreach are essential for the success of your real estate business; a strong, visible presence in the community sends the signal that you’re well-connected, active, and successful in your field.
However, the medium through which you connect to your community doesn’t need to be new or unconventional to be effective. Corporations, small businesses, and yes, real estate professionals have been relying on promotional magnets for decades because they are affordable, personal, and successful.
Unlike your online presence, magnets mean clients do not have to go looking for you or stumble upon your ad in order to see your face and logo repeatedly. You’ll be there, smiling and welcoming anytime they walk by their refrigerator or office white board.
Magnets are endlessly customizable, and while we encourage our clients to be as creative as possible, the following selection has been tested by time and proven to be particularly effective for realtors. They can be mailed out when you want to cast a broad net, or they can be hand-delivered for maximum personal connection.
Calendar magnets offer a full year of advertising potential. They can be customized with your logo, photo, business information, and pair exceptionally well with holiday cards. They are useful to both businesses and private residents, and are likely to be kept somewhere where they will be seen and used daily for maximum advertising effectiveness.
Car magnets are ideal for clients who rave about your services. Not only will their use advertise to anyone who sees them on the car, but they will also spark questions from friends and family members of the driver who are looking for a realtor. As a bonus, your client is more likely to become a repeat customer or recommend you to a friend when they see your smiling face daily reminding them of the outstanding work you did for them.
Business card magnets are the most common form of magnetic marketing. For realtors, they can be created in a “house” shape that will remind the user who you are and what you do. The ideal size for refrigerators, lockers, or whiteboards, this magnetic advertising is functional and attractive, and will likely remain visibly in use for years to come.
Magnetic notepads are inexpensive, practical, and likely to lead to follow-up calls requesting replacements. Excellent for to-do lists, reminders, grocery lists, and recipe notes, these notepads will ensure that your information gets repeat views and potentially even circulation.
Magnetic notepads are available in a wide variety of designs, or they can be created with a completely customized design.
School and Sports Calendars
These practical magnetic calendars help the members of your community remember important school dates, sports schedules, and holidays. This choice tells your clients and your community that you care about them and want to personally help their year flow more smoothly. You’re sure to get calls for more of these once people see them in use, so order more than you think you might need.