Postcards have a lot of appeal as a piece of mail. A postcard stamp is cheaper than a first class stamp. They are visually pleasing and concise. As a marketing piece they are more likely to be read since there is no envelope to open. It’s no wonder that billions of postcards are sent every year. However, postcards are versatile marketing materials with uses that go far beyond the mail room.
Thanksgiving’s right around the corner and it’s a great time to catch up with family members. In addition to taking photos to preserve the holiday, recipe cards are a wonderful way to remember your family traditions. Grandma’s stuffing, your aunt’s pumpkin pie, your uncle’s turkey – all are treasured recipes to be passed down. Each person can fill out recipe cards for everyone to take home, so at the end of the meal everyone will have a full set of cards. Print a recipe card template on the front and include details like the year, who hosted the meal, who was in attendance, and whose recipe it is. On the back, the person can fill in what they are thankful for that year, or write a memorable family story.
Recipe cards are also great for bridal and baby showers. Send each guest an invitation with a card to be returned at the party. Bridal shower guests can give family recipes. Baby shower guests can give their favorite recipes for kids.
Bars can promote their drink specials, happy hour specials, and upcoming events with postcards in stand-up displays. Leave a few extra on the bar for patrons to take home with them and share with their friends.
There’s no rule that says an invitation needs to be delivered in an envelope. A 4 x 6 postcard is a perfectly acceptable party invitation. Kids can hand them out in their classrooms.
Coupons printed on flimsy paper get torn and lost easily. Sturdy postcard stock is perfect for advertising a coupon or special promotion. Businesses can print them out to be inserted in bags at point of purchase. They can be given out in front of a store as a way to draw in customers. Workers at vendor events can give them out to people walking by and initiate conversation.
Sometimes it’s not enough to create a product, people want a story to go along with it. Printed cards with your business information on one side and product information on the other are a great way to give product detail.
Thank You Cards
Fall is fundraising season. Sports teams, schools, and scouts are out in force to fund their projects for the year. Cookies, candy, candles, nuts, coupon books, and baked goods top the list of fundraisers. Print thank you postcards ahead of time to give out when the product orders arrive. Include a personal written note on the back. Your customers will appreciate the extra touch and will look forward to purchasing from you again next year.
Finding uses for postcards requires thinking outside of the mailbox. Whatever your upcoming project, postcards by Blue Bee Printing will make an impact. They are made from sturdy 14 point coated stock so they will hold up to whatever handling your project requires. You can even order them with rounded corners if you’re looking for a standout piece. Our customer service team is standing by to assist you with your new postcard design.