Custom Stickers are Great for Your Brand’s Visibility

a custom Brand logo sticker example

As marketing becomes increasingly digital, custom stickers are an eye-catching and tactile way to connect with your customers via physical marketing. If you’re looking for creative ways to boost your brand’s visibility, we suggest using stickers in your promotions and giveaways in the upcoming months!

Because they are equally ideal for enhancing face-to-face interactions and mail-delivered purchases, it’s hard to go wrong with custom-designed, high-quality, die-cut vinyl stickers. Today, though, we’re sharing even more reasons to use stickers in your promotional efforts.

As every marketing strategist will tell you, sparking an emotional connection in your clients is one of the swiftest, most surefire ways to increase feelings of loyalty to your brand. Stickers are ideal for this purpose since most adults have positive memories of using stickers in their childhood.

Custom Stickers evoke nostalgic memories of simpler times.

Stickers are associated with achievements at school and at home, friendships with peers, and highly personal collections of sparkling sheets and rolls of stickers.

As a result, many people still feel a surge of happiness when they are given a sticker, or even better, a small set of well-designed stickers.

Custom Stickers can make a statement

Don’t limit yourself to stickers that are directly advertising your brand. Instead, consider providing stickers that are informative or aesthetically appealing, then adding a small brand logo near the bottom or around the periphery.

For example, if you’re advertising your vehicular service shop, you could send your clients home with a sticker that details when “It’s time to call your mechanic!”

If you’re a dental office reminding clients to come in for a cleaning, a cute sticker of an animal with visible teeth cheesing for the camera along with a friendly reminder message and your office’s number would be cute and memorable.

If you’re an independent makeup company, stickers that sport your brand’s aesthetic make great freebies to include with purchases. Essentially, nearly any business can use stickers to stand out.

Custom Stickers announce a personal endorsement

People are more likely to accept brand recommendations from those they know.

We as people are much more likely to accept a brand or business recommendation from those we know personally. Consider which you find more convincing: an enthusiastic restaurant recommendation from one friend whose culinary opinion you value or a myriad of reviews online from people you’ve never met?

Stickers, especially those meant to be used on water bottles, laptop and phone cases, windowpanes, guitar cases, and school notebooks, are explicit endorsements for your company. People never affix stickers for companies they hate; therefore, when people display your sticker, they are giving your brand two thumbs up.

Custom Stickers, even high-quality custom stickers like ours, are affordable

Brands often devote considerable resources to advertising. While there’s nothing wrong with that, especially when a company invests in proven methods, it’s also true that interactive advertising can be affordable!

Create Beautiful Custom Stickers

Blue Bee Printing will create beautiful, custom stickers advertising your business, and it will likely be far more affordable than you think. Custom stickers can be designed in multiple sizes and shapes and printed on a variety of materials, making them perfect for your marketing needs.

Call or contact us today to speak with us about our offerings and find out which of them will best suit your upcoming promotion or giveaway.

Custom Sticker Sheets or Sticker Rolls?

Cold brew coffee bottle mockup design

The Blue Bee Printing team creates custom stickers for any type and scale of project. Today we are going to offer some helpful tips for choosing the best type of stickers for your needs. Specifically, we’ll be discussing whether you would best be served by sticker sheets or rolls of stickers on your current project.

If you are wavering between these two (which happen to be our top two most popular items), the following details should help you make the right choice.

Sticker Rolls and Labels

The Blue Bee Printing team creates custom stickers for any type and scale of project. Today we are going to offer some helpful tips for choosing the best type of stickers for your needs. Specifically, we’ll be discussing whether you would best be served by sticker sheets or rolls of stickers on your current project.

If you are shopping for product packaging for your business, or labels for your products, roll labels are ideal. Due to their self-supporting and space-saving structure, rolls of labels are easy to store – simply stack them and stash them in a drawer or cabinet.

Do you work in a medical office (whether dental, pediatric, orthopedic, or other) and need custom stickers for young patients? For you, we recommend ordering rolls of stickers. They are easy to store in a medical setting and can be offered to a child while still on the individual backing piece, allowing them to save the sticker for later use at home.

Roll labels are also the easiest type of sticker to peel. While on a small scale this difference may be minor, it adds up quickly when your work involves peeling and adhering hundreds of stickers!

Finally, choosing roll labels means you’ll save on the cost of your stickers if you plan to order more than 500 2 x 2 labels or any square inches totaling over 2,000.

Custom Sticker Sheets

For projects smaller in scale than those we mentioned above, consider choosing sticker sheets. You’re not likely to be peeling and placing dozens of stickers at a time, which means that working from sheets will be more efficient.

Storing sticker sheets is quite easy and space-saving when you are only storing a small stack of sheets; they do well when kept in a filing cabinet, craft drawer, or in protective plastic covers in binders.

If your total sticker needs are fewer than 500 2 x 2 labels, or your total square inches are fewer than 2,000, sticker sheets are the more cost-effective option. If your business is new, starting with a smaller order and then scaling up as your customer base grows is a smart money-saving move that can help you manage your start-up costs.

Still Can’t Decide on Sticker Sheets or Sticker Roll Labels? Have Other Questions?

Please reach out to us directly! We are always happy to speak with you about our full range of products. We are dedicated to ensuring that every one of our customers is matched to the custom sticker or label design that is the best, most cost-effective solution for their project.

At Blue Bee Printing, we never upsell! You’ll never be pressured to order a greater quantity of stickers or pushed to add additional types of products to your order. Instead, we believe that by offering you the best custom stickers on the market at fair prices, our independent business will earn your repeat patronage.

Custom Printed Products To Get Your Business Running

This has been a year like no other. The old ways of doing business are out the window. In order to survive, companies need to adapt and change. How you reopen after the shutdown can make or break your business. Make sure you’re prepared for a safe and successful reopening with all the information your customers need. Custom roll labels, banner stands, and postcards from Blue Bee Printing can alert your customers to new guidelines for safe shopping.

Custom Roll Labels

Many of the new health guidelines require a lot of signage. Custom roll stickers and labels can help with some of the adjustments. Some in-store information may need to be temporarily changed many times over. Roll labels allow you to do that quickly and affordably. You can use printed roll labels to send out special offer postcards to the customers you already have. There are a thousand uses for roll labels and stickers!

Custom Stickers (large)

To keep people from touching surfaces like countertops, put red X stickers with “Do Not Touch” labeled. If seating is limited to certain chairs or tables, use red or green stickers to clearly mark where people are permitted to be. If you’ve put up Plexiglas barriers, customers may be tempted to reach onto the other side. Stickers on the glass can remind them to not reach across or around the glass.

Payment methods can benefit from new signage as well. Register stickers can let your customers know if you prefer cashless transactions to minimize the transference of germs. Or if you’re suffering from the national coin shortage, stickers can let people know you accept rolled change. 

Banner Stands

Before your customers enter your store there is a lot of information they need to know. Are you open for business? Can they enter the store? Do you have adjusted hours? How many customers are permitted inside? Can they order over the phone or online and pickup at the store? Are masks required? Don’t alienate your customers by making them have to read small flyers taped to your door. A large, prominent banner stand is the perfect way to announce your new policies to the customers before they enter your business.

Banner stands also make for great portable signage inside the store. They can tell customers where to queue so they stay at a safe distance from your employees. If certain areas of the business are blocked off, banner stands can block them. Their portability means you can move them if you need to or if the guidelines change.

Postcards

If your business has been surviving on delivery or pickup orders, postcards are a great way to let customers know that you’ve reopened. Include a postcard with all orders with your opening information and any specials you’re offering. Or you can direct mail the postcards to your customers. With so many businesses closing permanently, your customers will be glad to hear that you’re still in business.

Blue Bee’s custom printed products will fit any of your reopening needs. We’re here for you and your business.