Using postcards for marketing is a time-tested and efficient strategy that businesses of all kinds have been utilizing for years—and for good reason. It works! At Blue Bee Printing, many of our customers are using postcards as part of their marketing plan for their businesses. Creating a colorful, engaging postcard campaign is easy with our custom printing services.
One of the best things about postcard marketing is the direct link it creates with the customer. Instead of simply placing an ad in the newspaper or on the radio, you are in direct contact with specific customers. This direct marketing gives you control over who you are reaching and allows you to really focus on a targeted group of potential customers. You can use postcards to reconnect with customers you already have via a mailing list or attract new customers by contacting those who have just moved to your area.
Postcard campaigns are a creative way to successfully entice your customers into exploring everything your business has to offer.
A postcard is better than mail in an envelope because the moment someone has your postcard in their hand, they are engaging with the content and information on the postcard. There is no envelope between you and your message to potential customers. If your content is engaging, people will immediately be drawn in. It is also the least expensive form of direct mail to create and send, meaning you are saving on overhead while simultaneously creating a bigger impact on customer experience of your brand.
You can send postcards for all kinds of things. Make former and repeat customers feel special by sending them a coupon for their birthday or the anniversary of a membership with your business. Spread the word about big sales and promotions to generate buzz. Let your customers know about new services you offer. If your business requires regular appointments, a postcard is a great way to alert customers of an upcoming appointment date in a fun and memorable way. Postcards are also a great way to showcase a new website or drive visitors to a low-traffic website. Think of a postcard campaign as a mini announcement of what your customers or potential customers may be missing about your business.
With Blue Bee Printing, the sky is the limit when it comes to designing your postcard! It is important to make sure your design is attention grabbing but also facilitates an easy transfer of information to your customer. Make the design colorful, unique and interesting but keep your overall message simple. Your postcard should be more like an enticing carrot to dangle, not the full sales pitch. The goal is to get people interested in visiting your business. Once you have them face to face, you can take the time to really connect with them as a customer. A short, simple slogan and an engaging theme can go a long way in generating customer interest!
Postcard marketing is an ideal and affordable way to create a direct link with your current and potential customers.
It is important to make sure your postcard won’t be mistaken for junk and tossed in the bin. You have to differentiate yourself from junk mail and mass ad campaigns. One way to do this is to make sure your postcard doesn’t look like an ad. Keep the front of your postcard simple and inviting. Once your customer has been pulled in by the front, they will take the time to look at the information on the back—even if it is only out of curiosity to see where this funny or creative postcard came from. This is where you can explain the purpose of the postcard and invite the customer to visit your business. Make sure to include important contact information like your location, business hours, website, or phone number.
Postcard campaigns are a creative way to successfully entice your customers into exploring everything your business has to offer. Get in touch with Blue Bee Printing today to create your custom postcard design.