Advertising your business is no easy feat. On top of the traditional means of getting the word out, business cards, posters, newspaper ads, and flyers – the modern landscape requires online and social media advertising. Engaging the consumer electronically is important, but there are, believe it or not, times when consumers are not occupying their phones. When you have the opportunity to grab attention visually and in person, you need to seize it. That’s where a business banner stand can set you apart.
How do you normally get someone’s attention? If you have a storefront, you use permanent signage for things that don’t change like your business name, hours of operation, policies, etc. Most people ignore these things unless they are looking for them. You’re not going to read the hours of a store if you can see that it’s open right in front of you. Promotional information goes on temporary signage so it can be replaced and updated regularly. This would be on posters, pricing signs and stand up flyers. While these can be more effective at catching the eye, consumers are trained to filter out a lot of the items vying for their attention.
A banner stand begs to be acknowledged. It jumps out into the walkway and in many cases requires a customer to walk around it. It stands tall at eye level so the consumer is more likely to read it. It’s large and eye-catching.
There are many benefits to a banner stand. It’s made of durable waterproof vinyl so you can use it indoors or outdoors. Even though it’s large, it has a minimal footprint so it won’t take up much room in your store or on the sidewalk. It’s lightweight so it’s easy to carry and comes in its own carrying case. When ready to store it, just retract it into its own aluminum casing for easy storage. Best of all – it’s affordable.
How can you use a banner stand?
A common way to use a banner stand is to advertise in-store promotions. They figuratively flag down a customer and lead them into the store. You can use them for long-running promotions that you want to let your customers know about. They’re also great to use for recurring promotions like a restaurant with rotating specials or a shop with seasonal sales.
Your business isn’t always tied to a location. A great feature of a banner stand is its portability. If your business needs to travel, your banner stand can travel with you. It can help you stand out at trade shows where everyone is trying to grab the buyers’ attention. Vendor fairs are where you get all kinds of passersby who might not even look at your table obscured under a tent. A banner stand can pull them in.
Banner stands are a great means of cross-promotion. If you work out a deal with another business to promote each other’s services, a banner stand is an easy way to promote each other. A clothing store might partner with a shoe store to give a discount for purchasing at both. A realtor may partner with a cleaning service to help get homes ready for sale. Using a banner stand to advertise these partnerships is convenient, effective, and easily removable at the end of the agreed time period, or if the partnership is dissolved.
Salespeople can use a banner stand to reinforce information shared during a presentation. Using visuals to keep the listener engaged is a great way to highlight key points. People hate sitting in on long Powerpoint presentations, and a banner stand lets the listener review information at their speed.
Crowd control is another way to put banner stands to use. In general, people want to follow directions and hate wasting time. You want your customers to have a good experience at your business and not resent poor crowd control. Waiting in line for a register only to see a small sign that they are in the cash-only line will infuriate your customers. Banner stands at the point of entry will direct people ahead of time. Events where people have to show identification or paperwork can become a bottleneck. Banner stands alert people in a timely fashion so that they will have their paperwork ready.
Blue Bee Printing’s banner stands are one of the most versatile and worthwhile purchases you can make for your business. It’s a unique and modern way to advertise at an affordable price. The durable construction and quality printing is impressive and will get the attention of your current and future customers.